Omega: From the Moon to Collectors – The Watch that Made History
From the Moon landing to record auctions, Omega is one of the most beloved brands among watch collectors. Discover why its market keeps growing and which models are most in demand today.
Founded in 1848 in La Chaux-de-Fonds, Omega has become synonymous with precision and innovation. In the 1960s, its Speedmaster Professional Moonwatch was chosen by NASA for the Apollo missions, cementing its place in history when Neil Armstrong and Buzz Aldrin wore it during the 1969 Moon landing. Since then, Omega has been present at major historical moments, from the Olympics to cinematic partnerships, like the famous Seamaster worn by James Bond.
The Market for Omega Models
Omega is one of the most dynamic brands on the secondary market. According to WatchCharts, the average price of a Speedmaster Moonwatch rose by +20% between 2020 and 2024, with special editions and limited series seeing even higher increases. A 2020 Moonwatch “Silver Snoopy Award” went from €12,000 to over €28,000 in 2024.
The Seamaster, thanks to its partnership with the James Bond saga, continues to grow: a Seamaster 300M No Time To Die rose from €6,000 in 2020 to over €9,000 in 2024. Even the Constellation and De Ville lines have seen their values climb, with well-preserved vintage pieces fetching over €5,000.
Auction results confirm the brand’s strength: in 2023, an Omega Speedmaster “Alaska Project” sold at Phillips for €135,000, highlighting the growing interest among collectors for rare editions.
Why Collect Omega Today
Collecting Omega means owning a piece of watchmaking history, as well as pop culture and space exploration. Every model tells a chapter of this legacy: from the Speedmaster Moonwatch, symbol of lunar exploration, to the James Bond Seamaster, emblem of style and adventure. The blend of technical innovation, historic heritage, and iconic design makes Omega a solid choice for today’s collectors.
Omega is more than a watch; it’s a legend on the wrist. With Collecto, you can access the most iconic, certified, and carefully selected models, transforming your passion for watches into a timeless collection.
