Yeezy: The Evolution of the Sneaker Game by Kanye West
From collaborations with Nike and Adidas to record-breaking auctions, Yeezy has revolutionized streetwear. Discover the brand's history, its most iconic models, and why it’s so sought after by sneaker collectors worldwide.
Born from the visionary mind of Kanye West, Yeezy made its debut in 2009 with the first collaboration with Nike, resulting in the Nike Air Yeezy 1. This first step was a bold experiment that combined music, art, and fashion into a single product, featuring innovative design and meticulous attention to detail. The collaboration with Nike culminated in the legendary Air Yeezy 2, a model that captured the collective imagination of enthusiasts and became an icon in the collector's world. In 2015, the transition to Adidas marked a decisive turning point for the brand: the release of the Yeezy Boost 350 redefined sneaker culture, thanks to innovative materials, minimalist aesthetics, and a distribution strategy that fueled global hype.
The Yeezy Market
According to StockX and Sotheby’s, the Nike Air Yeezy 2 Red October reached record prices: over €20,000 in 2023. The Nike Air Yeezy 2 Solar Red surpassed €15,000 at several international auctions. The Adidas Yeezy Boost 350 OG Turtle Dove saw an average increase of +250% from 2015 to today, with sales between €4,000 and €6,000 per pair in deadstock condition.
The Yeezy 750s saw a +180% revaluation from 2016 to 2024, with peaks of €10,000 for the first-generation models. The Slides and Foam Runners doubled their retail price within the first 12 months of release, with demand exceeding supply by +150% according to Hypebeast.
Data from the Sneaker Market Report 2024 confirms that Yeezy generated over $1 billion in revenue in 2023 alone, with an active resale rate of +65% year over year.
Why Collect Yeezy Today
Collecting Yeezy means owning an icon of contemporary culture—a blend of design, hype, and storytelling. Each model represents a piece of streetwear history and Kanye West's artistic journey. The combination of limited editions, high liquidity, and international demand makes Yeezy an increasingly sought-after collectible asset.
Yeezy is more than a brand: it’s a statement of style and cultural investment. With Collecto, you can access the most iconic models, carefully selected and certified, to transform your collection into a piece of contemporary streetwear history.
