How to Start Collecting Contemporary Art

Collecting contemporary art is no longer a privilege for the few, but a real opportunity for those looking to combine cultural passion and long-term value. In a market that surpassed $67 billion in 2023 (Art Basel & UBS), knowing the basics is crucial when navigating galleries, auctions, and curated platforms.

Start with a budget and a goal

Define your budget first. You don’t need large sums: many emerging artists offer quality works under €5,000. More important is to have a clear idea of what kind of collection you want to build—whether themed, diversified, or focused on specific mediums. Setting a clear goal helps shape your decisions from the start.

Emerging or blue-chip artists: who to follow

Artists fall into three categories: emerging, established, and blue-chip. Emerging artists offer high growth potential, while established names balance credibility and appreciation. Blue-chip artists – like Haring, Kusama, Basquiat – represent institutional market value and liquidity. Collecto recommends a smart allocation strategy: 50% blue-chip, 35% established, 15% emerging.

Where to buy: galleries, auctions, and certified platforms

Galleries remain the primary access point to the art market, offering authentic works and future exhibition plans. Auctions and private dealers offer access to artworks with historical sales records and often greater liquidity. Digital platforms like Collecto offer curated works selected with galleries and curators, stored in secure vaults, with the option of fractional ownership for broader accessibility.

Building a solid collection

There’s no rush. Collections grow over time, guided by curators, art fairs, exhibitions, and market reports like Artprice or JPMorgan Private Bank. Always verify documentation (COA, provenance, exhibitions) and seek expert guidance. At Collecto, a dedicated art committee ensures each work passes a full due diligence process before reaching collectors.