Masseto: The Italian Icon that Enchants Collectors
From Tenuta Ornellaia to record-breaking auctions, Masseto is a masterpiece of Tuscan Merlot that has captivated fine wine collectors worldwide. Discover its story, market prices, and why it’s so highly prized by wine lovers around the globe.
Masseto was born in 1986 as an ambitious project within Tenuta dell’Ornellaia in Bolgheri. The vineyard, located on a unique clay-rich soil with optimal exposure and a perfect microclimate, was dedicated entirely to Merlot, inspired by the great châteaux of Pomerol. The first vintage, 1987, was an immediate success: a pure Merlot with power and refinement, capable of competing with the world’s greatest wines.
In the years that followed, Masseto emerged from Ornellaia’s shadow, becoming a brand in its own right with a dedicated winery and an unmistakable style. Each vintage is produced in limited quantities (about 30,000 bottles) and represents a combination of artisanal tradition and cutting-edge technology.
The Masseto Market
According to Liv-Ex and Sotheby’s, Masseto is now one of the most highly valued Italian wines globally. In 2024, a case of six bottles of Masseto 2001 sold at auction for over €20,000, while more recent vintages like 2015 and 2016 have seen average revaluations of +120% compared to their original release prices.
Between 2015 and 2024, the average value of a bottle of Masseto increased by +90%, positioning the brand as one of the most solid investments in the luxury wine market. Even older vintages, like 1999 and 2004, regularly exceed €1,500 per bottle on the secondary market.
Why Collect Masseto Today
Collecting Masseto means owning a piece of contemporary Italian wine history. Each bottle embodies the strength of a unique terroir, combined with the vision of Italy’s top winemakers. The combination of limited production, exceptional quality, and international acclaim makes Masseto a strategic choice for every fine wine collector.
Masseto is more than just a wine: it’s a symbol of elegance and prestige in the wine world. With Collecto, you can access the most iconic vintages, carefully selected and certified, to enrich your collection with a timeless oenological masterpiece.
