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Masseto was born in 1986 as an ambitious project within Tenuta dell’Ornellaia in Bolgheri. The vineyard, located on a unique clay-rich soil with optimal exposure and a perfect microclimate, was dedicated entirely to Merlot, inspired by the great châteaux of Pomerol. The first vintage, 1987, was an immediate success: a pure Merlot with power and refinement, capable of competing with the world’s greatest wines.
In the years that followed, Masseto emerged from Ornellaia’s shadow, becoming a brand in its own right with a dedicated winery and an unmistakable style. Each vintage is produced in limited quantities (about 30,000 bottles) and represents a combination of artisanal tradition and cutting-edge technology.
The Masseto Market
According to Liv-Ex and Sotheby’s, Masseto is now one of the most highly valued Italian wines globally. In 2024, a case of six bottles of Masseto 2001 sold at auction for over €20,000, while more recent vintages like 2015 and 2016 have seen average revaluations of +120% compared to their original release prices.
Between 2015 and 2024, the average value of a bottle of Masseto increased by +90%, positioning the brand as one of the most solid investments in the luxury wine market. Even older vintages, like 1999 and 2004, regularly exceed €1,500 per bottle on the secondary market.
Why Collect Masseto Today
Collecting Masseto means owning a piece of contemporary Italian wine history. Each bottle embodies the strength of a unique terroir, combined with the vision of Italy’s top winemakers. The combination of limited production, exceptional quality, and international acclaim makes Masseto a strategic choice for every fine wine collector.
Masseto is more than just a wine: it’s a symbol of elegance and prestige in the wine world. With Collecto, you can access the most iconic vintages, carefully selected and certified, to enrich your collection with a timeless oenological masterpiece.
