Collecto •21 May 2025
Why collecting watches can generate value over time
Why are luxury watches among the most sought-after goods on the secondary market? Analysis of collectible value and the most valued models.
Watch collecting is on the rise, driven by increasing market awareness and digitization. In addition to design and technology, the right models show solid growth in value over time. The global market for mechanical watches exceeds $60 billion, with projections up to $97 billion by 2034. The increasingly central secondary segment is being driven by platforms such as Chrono24 and WatchBox.
Making the difference are factors such as brand, limited run, condition, and complete documentation. Collectors today get their bearings more accurately thanks to available data. International auctions confirm the growing interest, with records such as the $31 million Patek Philippe Grandmaster Chime.
According to Deloitte and McKinsey, the pre-owned market will grow to represent 30 percent of the industry by 2030. In this context, Collecto offers innovative access through fractional ownership, making watch collecting more inclusive and geared toward building value over time.
Why are luxury watches among the most sought-after goods on the secondary market? Analysis of collectible value and the most valued models.
Learn how to tell the difference between an authentic watch and a replica: all the checks to be made, from visual details to the movement, through documents and certifications.